Why businesses need fewer followers for a podcast than for a blog.Ways starting a podcast with a newly acquired business can help promote ownership.How podcasting can be a fit for different types of businesses.Why itвЂ™s important to find the right guests and create relevant conversations for your business.Challenges hosts face in getting started and putting themselves out there.CraigвЂ™s solution for launching a podcast quickly and easily.Why podcasters use external services to create their episodes.Whether they need all the вЂњstuffвЂќ to get up and running. He believes, and we here at Quiet Light agree, that a good podcast is a great tool for building your business. HeвЂ™s an entrepreneur in the podcast space, running two service companies and producing 35 podcasts. Today we are talking with podcasting expert Craig Hewitt about ways that adding a podcast to your business can be beneficial both for a recent acquisition and a potential sale.Д¬raig is the owner of Podcast Motor, a company that handles the end to end podcast production process for businesses. They can diminish the laborious reading and writing aspects of emails and blogs by automatically offering content within the conversations with guests. A business that comes with a podcast following of 15,000 is more valuable than one that comes with a 35,000-person email list. Followers can listen while doing any number of other tasks. Hosts can talk faster than they can type.

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